In the early 1970s New Zealand sportswear manufacturer Canterbury came up with a unique way to utilise waste materials. They were making hundreds of jerseys for rugby teams around the world resulting in large quantities of offcuts of all shapes, sizes and colours. Determined to combat their waste they sewed them all together and marketed them as 'practice jerseys'. Random combinations of fabric were used to create the unique and iconicity garish shirts. Each shirt was entirely unique with no two the same. These one of a kind training jerseys became hugely popular with both players and fans, and soon were dubbed the ‘UGLY’ jersey.
How does this apply to us?
It is important to us and our cause that we do not create waste and use all the parts of the wetsuit. This means that we may have to develop a range of different products in order to utilise all the material. This will likely need to include an item where even the smallest offcuts can be used as stuffing, such as a plush toy, key chain, pillow etc.It is interesting to also note the value placed on something that is one of a kind. A large portion of the UGLY jersey's popularity can be attributed to their desirability as a unique item.
http://blomfieldpr.com/canterbury-of-new-zealand-hunts-for-the-nation%E2%80%99s-ugly-sporting-family/
https://www.canterbury.com/blog/2012/09/the-england-collection-turns-uglies/
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