“In the search for
authenticity in fashion, the struggle is how to look normal, un-styled and
real.”
“… Jian DeLeon … says is happening in British
fashion, with the rise of Roadman style. The problematic word describes young,
sportswear-wearing men from, usually, urban areas: “Think of it as a
rough-around-the-edges answer to the oft-derided ‘athleisure’ trend,” says
DeLeon. In eastern European fashion, the same can be said for Gopnik, a pejorative term for working-class men that inspired
the post-Soviet look. In Australia, the term is “Bogan” (AKA surfers with bad taste), from which designers
such as Ex Infinitas are borrowing. In the US, it was typically known as
slacker chic, which segued into the “hipster” aesthetic, which was, in its most
basic sense, an attempt to recreate authenticity.”
DEBRANDING
AND THE SEARCH FOR AUTHENTICITY
FORBES
THE
THREE IMPERATIVES OF AUTHENTIC BRANDING
FORBES
“More and more people are seeking out brands with authentic stories.
Brands with authentic stories should live and leverage those stories.”
“Build your business and your brand story at the same time. Make sure
everything you do and say reinforces the values you and your customers will
hold most dear.”
"BRAND MASHUP"
"BRAND MASHUP"
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