Week 4 class notes & ideas:

Week 4 class notes & ideas:

-Decided to drop the learn to swim aspect and focus on reconfiguring old wetsuits

-our project is defined by our market

-It is about authenticity and association

- Market is “wannabe surfers”

-We are selling authenticity to a degree

- Allow designers to see what they can come up with on how to reconfigure a wetsuit

-Is there a company that sponsors emerging designers that we can partner with?

-Partnership with wetsuits manufacturers e.g. for space for emerging designers to work, social media etc.

-Look at cost structure, doesn’t have to be monetary, perhaps it is more about breaking even and it be about the cost of saving the environment